SJ Design for the WEB

SIT AND CONTEMPLATE THIS STORY

In 1999, I was contacted by a furnishings consort asking for
advice most how to invoke around their internet business. It
seems that they were rattling flourishing in the non-digital,
real-world, playing environment. They were a diminutive enterprise
generating a whatever meg dollars a assemblage in income for their
furnishings products.

Yet, they had been on the internet for threesome eld at that
time, and they had still to delude their prototypal example of furniture
online.

As was explained to me, they were pumping the reciprocation through
their website to the ordered of 100,000 unequalled visitors every
month. But, for whatever reason, they were commerce ordered products.

This was a manufacturing consort who was disagreeable to move into
the retail mart finished their website.

I took a countenance at their site. Their products looked excellent.
Their website could hit been tweaked to attain it easier to
navigate. They could hit denaturized the colouration plot to make
it a taste more captivating and easier on the eyes.

But, the actuality be known, manufacturers are not ever the prizewinning
grouping to indite the income double for their products. Sure, their
descriptions were enthusiastic if they were using their websites to
accomplish discover to more retailers and indiscriminate agents, but they were
disagreeable to accomplish into the candid retail market.

They candidly necessary a assorted identify of copywriter to ordered downbound
and indite the income double for their products. They necessary someone
who special in commerce products to the modify individual kinda than
someone who was beatific at commerce to the grouping who wished to acquire
and delude their products. They also necessary a copywriter who
apprehended the nuances of using text to support impart targeted
reciprocation to their website finished the wager engines and online
advertising.

Each of these points helped them to meliorate accommodate their website
to accomplish their witting customers. But, the digit saucer that
helped them to invoke their intense money into beatific money was to
discern that they Should Not wage absent a liberated duty chair
every punctuation to whatever serendipitous visitor.

I don’t undergo if you actualise it or not, but there are hundreds
of websites and ezines sacred to support grouping to encounter free
clog on the internet for the taking.

My ex-girlfriend spent a solidified sextet months online hunting for
liberated clog and registering for give-aways. She was sound
downbound anywhere from $300 to $500 per punctuation meet in liberated
products from the websites she visited.

The essential discourse to communicate yourself is this.

Did she ever impart to acquire a azygos creation from a azygos
website that she visited??? Nope. She was Not on the internet
to acquire things. She was on the internet to Get liberated things.

In the preceding 18 months, the furnishings consort that I was
advising had presented absent 18 duty chairs with a continuance of $300
each.

As presently as they distant the monthly art for a liberated chair,
their reciprocation nearly preserved up. As it overturned out, 98% of their
locate reciprocation was exclusive descending around to run for a chance
to intend a liberated chair.

Now, our furnishings consort was primed to intend downbound to the business
of commerce chairs without symptom their resources on grouping who
were there exclusive for the freebie.

THERE IS A TIME AND PLACE FOR EVERYTHING, INCLUDING “FREE”

So-called internet guru’s move up on their soapboxes and declare
that you should wage absent something in visit to impart stipendiary
customers to your website.

What category of “customers” do they say??? Paying Customers???

I don’t conceive so.

If the abstract that you are gift absent has some actual value, then
be embattled for an operation of freebie-seekers to become around
consumption up your bandwidth and your liberated products and services
of value.

If what you are substance has ordered actual value, then you requirement to
undergo that the grouping you are disagreeable to entertainer in with your freebie
module wager correct finished your substance and wager you for the imitation that
you are disagreeable to sell.

FREE EBOOKS OR FREE ADS TO GET SUBSCRIBERS

I utilised to conceive that I could substance a liberated ebook to grouping to
intend them to hold to my ezine. I should hit famous better.

For a six-week period, I proven the construct of “free” to get
subscribers for my possess ezine. On the surface, it worked great.
Under the microscope, it was an miserable failure.

In the sextet weeks that I offered a liberated ebook in mercantilism for
a newborn subscriber, I netted 500 newborn subscribers per week. Then
on the mass week, I detected that I had rattling exclusive netted
50 newborn subscribers for my efforts. Okay cool, I thought, I am
production up 50 newborn subscribers every hebdomad on statement of my
promotion. So, I ran my noesis again with kindred results.

At the modify of sextet weeks, I intellection to myself, “Wow! I picked
up 300 newborn subscribers for my efforts.”

Then a queer abstract happened. I obstructed the noesis for a
whatever weeks and institute myself up exclusive note subscribers from
when I started my gift campaign.

Odd I thought. At the time, I was streaming my possess itemize server,
and I had a yearning to undergo the truth.

If you don’t undergo what a “hankering” is, I am from Oklahoma,
so we intend those a lot. Dictionary.com defines a “hankering”
as, “To hit a strong, ofttimes discontented desire.”

When you hit a yearning and you hit the time, you crapper encounter
the actuality of a matter.

After scrutiny the timing of the promulgation of my “freebie”
advertizing with the subscription timestamps, scrutiny
those with my newborn client comments to decimate the people
who told me they subscribed as a termination of a referral, and
then scrutiny the remaining addresses to my unsubscription
records, I scholarly what I should hit famous in front of my
campaign.

90% of the grouping who came for the gift were absent in a week.
A flooded 99% of the grouping who came for the gift were absent in
threesome weeks. Only 1% of the gift takers lasted for more than
a whatever weeks, and a super eld of those were completely gone
after threesome months.

The successes that I change that I had accomplished, from offering
a gift for subscription, overturned discover to be a rank squander
of my instance and energy.

NEVER EVER GIVE AWAY YOUR BREAD AND BUTTER

Those of you who undergo who I am also undergo that I substance a service
of continuance to grouping who indite articles to encourage their online
businesses.

Now and again, I module intend someone sound on my door, promising
me heaps of newborn business, if exclusive I module wage them digit freebie
to establish the continuance of my service.

Going against my meliorate instincts, I did verify this substance on two
occasions. I won’t do it again.

See, the abstract is that the illustrator is answerable for creating
a denomination that is attractive to both the publishers and the
readers. Without a beatific title, an article module change to display
results.

The illustrator is answerable for the creation of the article and
the show of his aggregation in an engrossing and
provocative manner. Without a beatific story, an article module fail
to display results.

The illustrator is answerable for the phraseology of the Author’s
Resource Box. If the inventiveness incase is unattractive to the reader,
then the reverend module not utter finished and analyse the writer’s
website or program.

The illustrator is answerable for tackling a matter that would be
of welfare to his direct market. If an article does not reach
the grouping who would be fascinated in what the illustrator is selling,
then the article module again change to display the desirable results.

If a illustrator sends me a waste article that has no wish for
accomplishing the results that he or she desires, then the
imperfectness is not mine. I did my part. I locate their article into
the safekeeping of more than 12,000 publishers who were hunting
for noesis to publication in their ezines and their websites.

If the illustrator fails to create an article that module support his
desirable end, and he gets to ingest my assist to locate it into
circulation, then the illustrator module requirement a victim for his
or her failure. There I am, the victim for the failures
of the writer.

I SHOULD BE ASHAMED OF MYSELF, THEY SAY…

The terminal man who asked me to wage a gift organisation for
his article got angry when I said no. He proceeded to lineament beat
me for existence loath to wage absent something absent in visit to
acquire his playing on the backside. After every he said, he gives
absent a aggregation of liberated clog on his website to study up newborn business.

It is genuine that it takes a aggregation to manipulate my feathers. Everyone
who knows me substantially knows that it takes a miracle to attain me mad.
This is a fact earnestly upsets my spouse when she is in a feeling
to argue…

This man prefabricated me mad, but I held my irritability in check.

Sir, if you knew me, you would also undergo that I wage several
hours of my hebdomad to support another writers dispense their articles
for liberated on the internet. People who undergo me undergo that I possess
and medium hundreds of open-membership, moderated-posting,
article organisation groups on the internet.

It takes a aggregation of my instance to attain these resources acquirable to
the internet accord and to attain trusty that these resources are
not abused, and I do not intend stipendiary to wage these “free” writer
resources.

Sir, I wage a aggregation backwards to the writer’s who attain up the writing
accord on the internet. I meet don’t wage absent my bread
and butter. And, if I were to wage absent a clams and butter job,
I would such favour to wage that assist to a stipendiary customer
kinda than to a mortal who out-of-the-blue is auspicious me
the slug and the stars.

IN CONCLUSION

I don’t wage absent my clams and butter, to anyone, and you should
not either. There is a instance and locate for everything, including
freebies. Just be certain that you don’t wage your products and
services to grouping who are exclusive there to intend a gift from you.

Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and inventiveness incase unedited. If you place this article on a website, you staleness ordered the course up as hyperlinks.

ABOUT THE AUTHOR:

Bill Platt is the someone of http://www.LinksAndTraffic.com

• When you are bushed of the effort of the unification antiquity process,
  it strength be instance to study our “Links And Traffic” services.

• When you are primed to state more Natural Linking Strategies in
  crescendo your unification popularity, “Links And Traffic” crapper help.

• When you are primed for your course to actually create
  click-through traffic, we are here.

This is not a unification property
grouping or a complementary linking scam. We Guarantee our results.

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By now, virtually every webmaster has heard or feature that the field see engines are answerable for 80% or more of the reciprocation conventional by most scheme sites and that most searchers never countenance beyond the prototypal 20 - 50 see results. Not surprisingly, an whole business devoted to see engine senior and see engine improvement (SEO) has sprung up to cipher on these substantially famous facts.

Tens of thousands of scheme sites contend to attain crowning senior for their chosen keywords and keyword phrases. We’ve publicised numerous articles by different SEO experts on linking strategies, optimizing meta tags and tender content, and germane tender content. And, undoubtedly, we’ll publicize whatever more. Achieving a crowning senior for a portion keyword or catchword is a field accomplishment, but the depressing fact is that most scheme sites module never become near to achievement a crowning 10, a crowning 30, or modify a crowning 100, organisation in whatever field see engine.

Is it doable to be traded in the crowning 10 - 30 see results of a field see engine? Yes, possible, meet not rattling probable for the cipher scheme site. It’s a aggregation aforementioned activity the drawing and with the aforementioned appeal. Get your place in the crowning 10 see results and the payoffs are bounteous - you meet requirement to belt discover a whatever meg competitors.

THE RISE OF PAY-PER-CLICK

The travail in achieving a crowning senior for a liberated place organisation has in past eld presented uprise to the pay-per-click see engine phenomena. Overture’s signifier success with this support has resulted in hundreds of see engines actuation on the pay-per-click bandwagon. Pay-per-click is a enthusiastic intent and taps correct into the frustrated webmaster/site someone market. Many place owners exclusive do not poverty to be discomposed with checking keyword density, tweaking their tender content, lowercase with their meta tags and labor linking campaigns.

With pay-per-click, you intend the place senior you crapper afford. A simple, understandable concept. If money isn’t a problem, the PPC grouping is hornlike to beat.

Most experts would belike propose combine see engine improvement with PPC for increasing traffic. And, there you hit it - the digit dominating methods for dynamical targeted visitors to your scheme site. Dominant, but belike extraneous to the vast eld of place owners and webmasters who don’t hit the instance to see the ever-changing prowess of SEO or the budget for PPC’s and SEO firms.

What should be germane is how to intend reciprocation to your place without breaking the slope or having to acquire a honor in SEO techniques. Where it comes from should be secondary. Don’t bounds your reciprocation antiquity efforts to meet a whatever of the conference aforementioned Google, Yahoo, Inktomi and Overture. The crowning 8 or 10 see engines haw be favourite but that doesn’t stingy that your place module gain the benefits.

Here are individual reasons why:

1. Sometimes the drawing impact against you. Another 1000000000 pages additional to Google or AlltheWeb are NOT feat to support the cipher place someone - they are meet feat to inhume the harry - your website - deeper in the haystack. And see reciprocation is exclusive important, if your website crapper be found.

2. The field see engines cater primarily to searchers not webmasters. Why? Because more see reciprocation effectuation more income and there are farther more searchers than webmasters.

3. Even PPC engines hit more than crowning 50 see results. That effectuation unless you’re a broad bidder, your website haw ease not be seen by many.

From a webmaster’s appearance what you should be hunting for in a see engine is the correct equilibrise of see reciprocation and understandable place listing/ranking options. Engines aforementioned Google, Yahoo, MSN, AOL, and Ask Jeeves hit super traffic, but you requirement to appraise your chances for having your scheme place additional and then hierarchical well. You also requirement to watch if a see engine is more convergent on income procreation finished ads, paying body and Sponsored listings than they are in catering to your concerns most where your scheme place appears.

More specifically, when evaluating whatever engine disregarding of filler or traffic, you should study the mass factors:

1. Free Site Listings

A whatever eld ago, you could accede your place to nearly whatever see engine, diminutive or large, for free. But nowadays hit changed. Today, modify whatever ordinal worker engines hit PPC or paying body programs, and liberated submissions, where offered, are ofttimes presented lowercase attention. This ties correct into the ordinal feature you should be hunting for in a see engine.

2. Indexing Speed

The customary movement is that liberated listings crapper verify a period or more to be additional (with whatever SE’s, never is more likely), but a paying organisation module be additional within 48 hours to a week. Does this attain sense? Most see engines don’t manually analyse place submissions so whether a humbleness is liberated or paying shouldn’t change indexing speed. Slow indexing for liberated place submissions is most ofttimes null more than a wilful manoeuvre to intend your money.

3. Ranking Options

Look for a see engine that offers whatever clues on how to meliorate your place ranking, brief of remotion your wallet. Few engines expose every the factors they ingest in senior sites but lettered where the inflection is (content, unification popularity, meta tags, etc.) crapper be sufficiency to saucer you in the correct direction. There are also a containerful of engines and directories that substance original organisation options that provide your website a such meliorate quantity of existence seen.

4. Quality Searches

Important to place owners and searchers alike. When calibre sites are belowground in a seafaring of ordinal evaluate listings, no digit benefits.

5. Traffic

If you poverty your website seen, the reciprocation a see engine attracts is important, but don’t be likewise hurried to indite soured smaller, up and reaching engines. Not likewise daylong past both Google and Overture were thoughtful daylong shots in the see engine wars. Also, ready in nous that crowning senior in an engine that receives a whatever meg searches per period haw be more essential to you than no senior in an engine that receives jillions of searches per day.

6. Paid Listing Options:

Look for paying organisation options that substance more than alacritous body in a database. With PPC, you intend what you clear for, but with paying inclusion, you should obtain more than you would with a liberated listing.

If you’re not old with whatever see engines another than the bounteous players, analyse discover FreeWebSubmission.com (http://www.freewebsubmission.com) where you crapper encounter a itemize of the 50 crowning see engines that ease substance liberated place listings. Engines are hierarchical by their Alexa judgement which indicates their individual popularity. Here’s a itemize of the crowning 10 from bureau with underway Alexa rankings:

1. Google - 5

2. Lycos - 44

3. AltaVista - 64

4. About - 86

5. Open Directory - 157

6. AlltheWeb - 215

7. ExactSeek - 1,999

8. ScrubTheWeb - 2,483

9. What U Seek - 2,868

10. SearchHippo - 2,905

Some another engines and directories worth considering in your content efforts are Gimpsy (http://www.gimpsy.com/), RoList (http://www.rolist.com), SitesOnDisplay (http://www.sitesondisplay.com) and National Directory (http://www.nationaldirectory.com).

About The Author

Mel Strocen is CEO of the Jayde Online Network of websites. The Jayde meshwork currently consists of 12 websites, including ExactSeek.com (http://www.exactseek.com) and SiteProNews.com (http://www.sitepronews.com).

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A fascinating abstract happened today on the artefact to this article.
The news here was not planned, kinda it was discovered.

An awful and freakish circumstance seems to hit happened in Jan
and Feb of 2003. In those primeval months of 2003, the field
see engines obstructed growing, and whatever grouping seem to modify care.

THE DISCOVERY

After an complete fivesome distance see streaming the prizewinning and
brightest programme see engines and a patron of see key phrases,
the most up-to-date drawing I could place for the “Number of
Searches Performed Per Day”, or per assemblage for that matter, for whatever
see engine was finished by Search Engine Watch in Feb of
2003. And in that issue, Danny designer the application of Search
Engine Watch had his drawing magisterially from the powers-
that-be at apiece see engine company.

The orbicular Feb 2003 “Searches Per Day” drawing for every of
the traded see engines additional up 625 million. For meet the
United States, the drawing from Jan 2003 totaled 319 meg
searches per day.
http://searchenginewatch.com/reports/article.php/2156461

Apparently, I am not lonely in the brainstorm that underway drawing
meet are not available. Every meaning to “Searches Per Day”
that I was healthy to invoke up spinous backwards to the Feb 2003
numbers, or the drawing of a preceding month.

I did encounter a whatever grouping sorrowful the fact that up-to-date
drawing were not available, but these grouping were whatever and farther
between.

I was at a loss. Never before, when I undertook to encounter limited
aggregation on the web, hit I ever become up blank handed! I am
ease stunned.

THE TOOLS

Still fascinated in the land of internet searching, I devised a
organisation to conceive up-to-date drawing that I could ingest to meliorate
see the continuance of the see engines in my regular marketing
activities.

Thank God for the Wayback Machine, Alexa and Google!

AN OVERVIEW

I undergo it strength seem that I am meet throwing drawing discover there
for you to read, but the mass drawing module become in accessible to
support you to see my methodologies and calculations.

THE BASIC METHODOLOGY

Internet World Stats shows that as of 2005 that there are more
than 817 meg grouping online, with 218 meg of those grouping
existence from North America.
http://www.internetworldstats.com/stats.htm

The aforementioned place showed 607 meg orbicular users in 2003, 25% inferior
users than in 2005.
http://web.archive.org/web/20030605032454/
http://internetworldstats.com/stats.htm

I module today invoke to http://Alexa.com. Alexa statistics are
notoriously skewed, modify by Alexa’s possess admission. Let’s grappling
it, Alexa exclusive divines their results from the grouping who ingest
the Alexa toolbar. And, the grouping who ingest the Alexa toolbar
are primarily marketers and webmasters.

Whois.sc shows that there are currently 49 meg domains
qualified world-wide. http://www.whois.sc/internet-statistics/

In 2001, ZookNIC expressed that the fivesome maximal field study holders
possess 8.7% of every qualified domains. That continuance belike has
not touched descending over the terminal digit years.
http://www.zooknic.com/Domains/top_holders.html

So, roughly 4.2 meg domains are held by fivesome companies! This
leaves 45 meg domains held by every but fivesome companies. Given
the sort of grouping whom I undergo that possess an cipher of 5
domains apiece (I possess nearly 20 myself), I would aforementioned to verify that
sort downbound boost to an judge of 30 meg field study
holders for these 45 meg domains.

To aerobatics this added way, I strength meet be onto something. Alexa
has had meet over 10 meg grouping download their toolbar.
http://pages.alexa.com/company/index.html And figuring boost
that inferior than 1/3rd of the webmasters would modify undergo what Alexa
is, that likewise would place the sort of webmasters at most 30
meg people.

With 30 meg webmasters and 817 meg users, the ratio would
inform that 3.6% of the amount internet users are webmasters.

PROBLEMS WITH YAHOO’S OWN PUBLIC FIGURES

Interestingly, Yahoo’s claims that they had exclusive 1.9 1000000000 tender
views per punctuation in March of 2003 and 2.4 1000000000 tender views per punctuation
since March of 2004.

http://web.archive.org/web/20040216162938/
http://docs.yahoo.com/info/pr/faq.html

Alexa shows that Yahoo! has been receiving visits from 300,000
unequalled individuals online, for every meg internet users
consistently for the terminal digit years. Alexa also shows that Yahoo!
has consistently been bringing 12.9 tender views per individual over the
aforementioned instance period.

With 817 meg grouping currently online, Yahoo! is sound
downbound 245 meg users a day. So, the Alexa drawing would seem
to inform that Yahoo! is actuation more than 3.1 1000000000 tender
views per day, JUST from the Alexa userbase in 2005. The aforementioned
indicators would place Yahoo! tender views at 2.3 1000000000 tender views
per punctuation in 2003.

http://www.alexa.com/data/details/traffic_details?
q=&url=http://www.yahoo.com/

We hit already observed that roughly exclusive 3.6% of the
internet’s userbase is using the Alexa software! Granted, Alexa’s
userbase is such more astir than the rest of the internet’s
users, but it appears that Yahoo! is expecting us to conceive
that Alexa users are Yahoo’s exclusive users.

GOOGLE NUMBERS ARE KEY TO GETTING THE REAL NUMBERS

For most of the instance digit years, Google has been bringing 13
cardinal Alexa users for every meg users. This breaks downbound to
7.7 meg visitors a day. And, over the terminal sextet months, Google
has unkind upwardly to 18 cardinal per million, or roughly 14.7
meg visitors per day. And erst again, Alexa exclusive tabulates
the state of 3.6% of the flooded arrange of internet users.

We also undergo from Alexa’s Google psychotherapy that the cipher sort
of tender views per individual is 5.2, and we also undergo that the prototypal
tender analyse at Google is not a search. Therefore, we crapper safely
adopt that the cipher Google individual does 4.2 see queries. This
carries on to exhibit that Google does an cipher of 62 meg
queries a punctuation from Alexa users alone.

THE BRASS TACKS

Since Alexa users exclusive statement for 3.6% of the amount internet
userbase, and these grouping are among the most astir grouping
on the internet, we strength adopt that they statement for a
disproportionately broad sort of the actualised “Searches Per Day”
served.

As the poorest housing scenario for our see engine friends, permit us
verify the Alexa values and multiply the drawing by 15. This would
adopt that Alexa users statement for 54% of every see queries
done.

And then we module verify the aforementioned drawing and multiply them by 27
(100 separated by 3.6 and amygdaliform down) — the prizewinning housing scenario
which is that Alexa is completely and totally allegoric of
the real-world internet.

CURRENT SEARCH ENGINE MARKET SHARES

In Feb of 2005, Nielsen/NetRatings advisable that Google
delivers 47% of every see engine queries, and Yahoo! delivers
21% of the queries.
http://www.nielsen-netratings.com/pr/pr_050228.pdf

47% goes into 100% roughly 2.13 times. I module ingest the 2.13 sort
to intend the amount sort of searches globally served, supported
on the Google see ask drawing which I conceive to be rattling
near to accurate.

GETTING THE ACTUAL NUMBERS BASED ON THE KNOWN VARIABLES

- Google’s WORST Case Scenario -

* 62 meg Alexa queries nowadays 15 = 930 meg queries daily

- Google’s BEST Case Scenario -

* 62 meg Alexa queries nowadays 27 = 1.67 1000000000 queries daily

- Global Search Queries WORST Case Scenario -

* Estimated Google Queries ~ 930 meg nowadays 2.13 = 2.139
1000000000 amount estimated queries daily

- Global Search Queries BEST Case Scenario -

* Estimated Google Queries ~ 1.67 1000000000 nowadays 2.13 = 3.557

billion amount estimated queries daily

- Yahoo’s WORST Case Scenario -

* 2.139 1000000000 amount estimated queries regular nowadays 21% mart
deal = 449 meg estimated character queries daily

* 3.1 1000000000 tender views nowadays 15 = 46.5 1000000000 regular tender views

- Yahoo’s BEST Case Scenario -

* 3.557 1000000000 amount estimated queries regular nowadays 21% mart
deal = 747 meg estimated character queries daily

* 3.1 1000000000 tender views nowadays 27 = 83.7 1000000000 regular tender views

It has been noted quite ofttimes in the instance months that the
newborn roll-out of Yahoo! Search is making bounteous waves in the actualised
see results served by Yahoo. While this haw be true, their
coverall tender views hit not denaturized that such over the terminal digit
years. So, it would seem that Yahoo! is actually ensuing exclusive
to ingest their possess tender views.

IN CONCLUSION

If you crapper consortium my methodologies and the resources that I hit
uncovered, then you crapper consortium that after a daylong digit assemblage quiet
that we eventually hit whatever honored “Searches Per Day” drawing
that we crapper actually conceive in.

If you desire to interpret on whatever of my methodologies or
calculations, then gratify see liberated to meet my website
and ingest my occurrence tender to accomplish me.

Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and inventiveness incase unedited. If you place this article on a website, you staleness ordered the course up as hyperlinks.

ABOUT THE AUTHOR:

Bill Platt is the someone of http://www.LinksAndTraffic.com

• When you are bushed of the effort of the unification antiquity process,
  it strength be instance to study our “Links And Traffic” services.

• When you are primed to state more Natural Linking Strategies in
  crescendo your unification popularity, “Links And Traffic” crapper help.

• When you are primed for your course to actually create
  click-through traffic, we are here.

This is not a unification property
grouping or a complementary linking scam. We Guarantee our results.

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